SEO report of waterstone.de

Neo Advertising - Engel & Völkers TV

www.waterstone.de/

Engel & Völkers goes digital and invites you to join their new way of digital communication.


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.waterstone.de/

Character length : 18

Title
Neo Advertising - Engel & Völkers TV
Description
Engel & Völkers goes digital and invites you to join their new way of digital communication.
Keywords (meta keywords)
Engel, Völkers, real estate, Shop-Display, Window-Display

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Neo Advertising - Engel & Völkers TV

Character length : 45

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
100000
Heading structure in the source code
  • <H1> Engel & Völkers goes digital and invites you to join their new way of digital communication.
Word cloud
  • digital4
  • real2
  • get2
  • new2
  • estate2
  • now2
  • today2
  • order2
  • screen2
  • communication2
  • engel2
  • display2
  • völkers2
Keyword matrix
wordtitledescriptionsheading
digital
real
get
new
estate
now
Two Word cloud
  • real estate2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
62.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.60
Dale–Chall Readability
5.80
SMOG Index
8.80
Spache Readibility
4.00
Number of letters
521
Number of words
104
Number of sentences
15
Average words per sentences
7
Number of syllables
169
Syllables in words
167
Average syllables in words
1.63
Number of words in first three syllables
14
Percentage of word / syllables
13.46
Words not in Dale-Chall easy-word list
36
Words not in Spache easy-word list
31

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1000px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.53 seconds have passed until the page started to load.
Loading time
837 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
13
Number of source domains
2
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.waterstone.de/js/jquery-1.6.2.min.js
List of render blocking css files
  • http://www.waterstone.de/css/main.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.waterstone.de/js/jquery-1.6.2.min.js
File size of all javascript files combined
135.28KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.waterstone.de/css/main.css
File size of all css files combined
7.67KB
CSS minifying
You can save 1.3KB (18% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
4.36KB
Gzip compression
Error! By using Gzip you can save 58.1KB (64% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
11
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.waterstone.de/css/main.cssExpiry time is not specified
http://www.waterstone.de/img/common/bg.gifExpiry time is not specified
http://www.waterstone.de/img/common/line_940px.gifExpiry time is not specified
http://www.waterstone.de/img/common/logo.pngExpiry time is not specified
http://www.waterstone.de/img/common/nav_bg_left.pngExpiry time is not specified
http://www.waterstone.de/img/common/nav_bg_right.pngExpiry time is not specified
http://www.waterstone.de/img/common/subNav_bg_top.gifExpiry time is not specified
http://www.waterstone.de/img/home/go_digital_neo.jpgExpiry time is not specified
http://www.waterstone.de/img/products/order_now.jpgExpiry time is not specified
http://www.waterstone.de/js/jquery-1.6.2.min.jsExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
69.81KB
Image optimisation
You can save 35.7KB (53% compression) by optimising the images below:

 Links

We found a total of 10 different links.
Internal links: 10

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
81.169.145.77
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Engel & Völkers goes digital and invites you to join their new way of digital communication., ( 606px from top )

 Typos

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